Another sponsor for Cain’s Quest

The 35,000 km race begins March 4

Published on March 1, 2016

Labrador City’s Jason Watkins and Kevin Willmott cross the finish line for 2014’s Cain’s Quest after a week of racing across Labrador’s rugged terrain.

©Photo by Ty Dunham/The Aurora

Cain’s Quest received an official south coast sponsor on Feb. 25 when the NunatuKavut Community Council (NCC), in partnership with its economic development corporation Nunacor, announced combined funding of $10,000 for the endurance race.

The race, slated to leave Labrador West on March 4, will take 37 teams of two on a 3,500 km journey that encompasses all of Labrador. It goes down a significant portion of the south coast, travelling through the NunatuKavut territory from Cartwright, down to the straits and back up to the Lake Melville Area.

“Sponsoring Cain’s Quest provides us with a tremendous opportunity to increase the profile of our communities and highlight our culture and traditions,” said Todd Russell, President of the NCC.

Russell said they want to ensure people watching from all over the world will learn about the Inuit of NunatuKavut, the Southern Inuit. This is Nunacor’s first time sponsoring the race, but the NCC sponsored it in 2014.

“We are proud to sponsor an event that showcases the communities and people we partner with and are ultimately in business for,” said Andy Turnbull, Chief Executive Officer for Nunacor. “We also want to promote the many opportunities that exist in our territory.”

The snowmobile endurance race is expected to take up to seven days to complete and competitors will cross the finish line back in Labrador West